Trade Sales Master

The Trade Sales Master involves the sale of a bank's trade products, which encompass a range of financial services offered to businesses engaged in international trade. These services are designed to facilitate trade transactions by providing tools, instruments, and expertise to mitigate risks, ensure compliance with international regulations, and streamline the movement of goods and funds across borders. A bank's trade products can include letters of credit, trade finance (export and import financing), demand guarantee, SBLC, and various other advisory/support services tailored to the specific needs of businesses engaged in global trade.

The trade sales training programme cover the following topics:

·       Introduction to trade sales

·       Building relationships with trade customers

·       Handling objections in trade sales

·       Understanding trade products

·       Presenting trade products during the sales process

·       Addressing trade customer concerns

·       Creating value propositions to attract trade customers

·       Identifying Trade Customer Needs and Meeting Them

·       Product demonstration

·       Negotiation and closing in trade sales