Export Coaching: Pricing Advisory

It covers export cost build-up, including production, logistics, finance, compliance, and risk premiums, to ensure accurate FOB and CIF pricing. Exporters learn how to analyse global price benchmarks, buyer expectations, and market demand, as well as how to factor in exchange-rate volatility and payment terms. The programme also addresses pricing strategies for different markets, negotiation tactics, and margin protection, enabling exporters to submit realistic quotations that win buyers while sustaining long-term export growth.